Bespoke Australian Menswear, Tailored to Your Life.
From boardroom to weekend getaway—custom fits, premium fabrics, effortless style born on Melbourne’s coast.
Our Story
Founded in 2011 on Brighton Road, Southern Style Menswear remains a proudly family-owned studio devoted to craftsmanship. Every stitch is executed in-house, enabling us to maintain precise quality control and genuine one-to-one service.
Our mission is simple yet ambitious: craft confidence through clothing that respects both the planet and the individual. We exclusively source natural fibres from ethical Australian mills, invest in progressive cutting technology, and polish each garment by hand.
Garments crafted
Client return rate
Seasonal collections
Our Core Values
- Craft
- Sustainability
- Individuality
Custom Tailoring Process
1. Consultation & Fabric Selection
Choose from over 450 cloth options—including GOTS-certified cotton, superfine Merino, and eco-dyed linens—while our stylist maps out your lifestyle and wardrobe gaps.
2. 3D Body Scan & Measurements
State-of-the-art scanners capture 200 reference points in under eight seconds, ensuring unparalleled fit accuracy without endless manual measurements.
3. Hand-Cut Pattern & Sewing
Our master tailors translate the digital pattern into hand-cut fabric, anchoring every seam with robust saddle stitching for heirloom durability.
4. Final Fitting & Adjustments
We invite you back for a final fitting, refining sleeve pitch and trouser break until the garment feels like a second skin.
Sustainability & Ethics
Our commitment extends beyond style. By partnering with local suppliers within a 250-km radius and investing in closed-loop dyeing, we reduce our environmental footprint while uplifting regional industries.
Carbon reduction since 2018
Renewable energy studio
Litres of water wasted
Innovation & Technology
From our in-store 3D body scanning kiosk to our online fit algorithm, we fuse data science with artisanal skill, creating garments that fit perfectly the first time—regardless of where our clients are located.
Our companion AR app lets you preview fabrics in real-time, overlaying textures onto your existing wardrobe so you can mix and match before purchasing.
- PCI-DSS compliant payment gateway
- GDPR-aligned data storage
- REST API for corporate uniform programmes
What Our Clients Say
“Southern Style streamlined our entire uniform program. The suits arrived immaculate and ready to impress our global partners.”
Daniel White – CEO, Pacific Aero Logistics
“My wedding tux fit like it was sculpted onto me. Guests still ask where I found it.”
Arjun Patel – Groom, St Kilda
“The 3D scanning tech blew my mind—zero alterations needed after the first fitting.”
Marcus Lee – Software Engineer, Richmond
“Finally, sustainable fashion that doesn’t compromise on elegance.”
Oliver Smith – Architect, Fitzroy
“Their team treated me like family from the first consultation to the final tweak.”
Lucas García – Restaurateur, Carlton
Meet Our Team
Liam Hart
Founder & Head Designer
Savile Row trained, Liam fuses British precision with Australian ease—guiding every collection from sketch to showroom.
Maya Chen
Senior Pattern Maker
An advocate for adaptive fits, Maya refines patterns to ensure mobility without sacrificing silhouette.
Interactive Lookbook
Book a Fitting
- Address: 58 Brighton Road, Suite 3, Brighton VIC 3186, Australia
- Email: info@
- Phone: +61 3 9592 7744
- Hours: Mon–Fri 9 am–6 pm, Sat 10 am–4 pm